GreenRoad Wins Fleet Heroes Innovation Award - Award Recognises Technology That Cuts Fuel Consumption up to 10%

GreenRoad, an innovative world leader in driver safety technologies, today announced that it has won the Energy Saving Trust Fleet Heroes Innovation Award funded by the Department for Transport and organised in partnership with The Guardian and Fleet News.

The Fleet Heroes awards highlights best practice in fleet management and recognise those organisations that are addressing climate change by reducing carbon emissions from business travel. The award was presented to GreenRoad by the Secretary of State for Transport Geoff Hoon on October 14th 2008 at the London Transport Museum. The full list of winners is at http://www.energysavingtrust.org.uk/business/Business/Transp....

“This award acknowledges the success our customers have had cutting fuel consumption and associated CO2 emissions by up to 10 percent,” said Aidan Rowsome, Vice President of GreenRoad EMEA. “Safety Center is an easy, cost-effective way for fleet managers to improve their carbon footprint while keeping their employees safer.”

Philip Sellwood, Chief Executive of the Energy Saving Trust commented: “The winners and runners up in the Fleet Hero Awards have taken simple, practical steps which not only help the environment but also help to save money and resources. My congratulations go to them all. They provide an example to any business or organisation that operates a fleet - no matter what size.”

GreenRoad Safety Center uses innovative technology to help improve driving skills and thereby reduce fuel consumption and CO2 emissions. Safety Center empowers drivers to manage their own safety and improve their driving techniques. With GreenRoad Safety Center, drivers can improve their performance and reduce their fuel consumption by up to 10 percent.

GreenRoad provides Safety Center as a complete service package to ensure optimal results. Safety Center is an individualised professional coach for drivers and a comprehensive automated solution for company managers. GreenRoad’s in-vehicle sensors collect information on up to 120 different driving manoeuvres. Each manoeuvre is evaluated in five categories: acceleration; braking, lane changing, cornering and speed handling. Using proprietary algorithms, manoeuvres are analysed to give drivers continuous in-vehicle feedback about areas that require improvement, and build their driver profile. Driver safety and economy levels are displayed using a colour classification system: green light indicates safe driving, yellow needs attention and red is high risk.

Feedback is also available using SMS, email, and Safety Center’s password-protected website. Drivers and managers are able to review detailed reports by fleet, driver, department, manoeuvre type, trip, etc., to easily and accurately identify their high-risk drivers and problem areas.

For more information about GreenRoad, visit http://www.greenroad.com.