GreenRoad Wins Fleet Heroes Innovation Award - Award Recognises Technology That Cuts Fuel Consumption up to 10%

GreenRoad, an innovative world leader in driver safety technologies, today announced that it has won the Energy Saving Trust Fleet Heroes Innovation Award funded by the Department for Transport and organised in partnership with The Guardian and Fleet News.

The Fleet Heroes awards highlights best practice in fleet management and recognise those organisations that are addressing climate change by reducing carbon emissions from business travel. The award was presented to GreenRoad by the Secretary of State for Transport Geoff Hoon on October 14th 2008 at the London Transport Museum. The full list of winners is at http://www.energysavingtrust.org.uk/business/Business/Transp....

“This award acknowledges the success our customers have had cutting fuel consumption and associated CO2 emissions by up to 10 percent,” said Aidan Rowsome, Vice President of GreenRoad EMEA. “Safety Center is an easy, cost-effective way for fleet managers to improve their carbon footprint while keeping their employees safer.”

Philip Sellwood, Chief Executive of the Energy Saving Trust commented: “The winners and runners up in the Fleet Hero Awards have taken simple, practical steps which not only help the environment but also help to save money and resources. My congratulations go to them all. They provide an example to any business or organisation that operates a fleet - no matter what size.”

GreenRoad Safety Center uses innovative technology to help improve driving skills and thereby reduce fuel consumption and CO2 emissions. Safety Center empowers drivers to manage their own safety and improve their driving techniques. With GreenRoad Safety Center, drivers can improve their performance and reduce their fuel consumption by up to 10 percent.

GreenRoad provides Safety Center as a complete service package to ensure optimal results. Safety Center is an individualised professional coach for drivers and a comprehensive automated solution for company managers. GreenRoad’s in-vehicle sensors collect information on up to 120 different driving manoeuvres. Each manoeuvre is evaluated in five categories: acceleration; braking, lane changing, cornering and speed handling. Using proprietary algorithms, manoeuvres are analysed to give drivers continuous in-vehicle feedback about areas that require improvement, and build their driver profile. Driver safety and economy levels are displayed using a colour classification system: green light indicates safe driving, yellow needs attention and red is high risk.

Feedback is also available using SMS, email, and Safety Center’s password-protected website. Drivers and managers are able to review detailed reports by fleet, driver, department, manoeuvre type, trip, etc., to easily and accurately identify their high-risk drivers and problem areas.

For more information about GreenRoad, visit http://www.greenroad.com.

Boardrooms begin to get interested in fuel management

Global vehicle fleets have seen their fuel bills rise by as much as a third in the last year according to research by international leasing company Masterlease.

With vehicle manufacturers' continuous improvements in fuel efficiency now being swamped by escalating fuel prices, global businesses have to face the reality of increasing costs to their fleet management.

While average diesel prices have soared by a third in the last year, the story is not quite as grim for unleaded petrol - although globally it has still increased on average by 18% since 2007.

Despite the overall increase in fuel prices, the latest research by Masterlease shows some interesting differences between the countries. The most expensive countries to purchase fuel from are the UK, Norway and Sweden, although the price increases over the last year have not been as dramatic as in others.

At the other end of the spectrum, Australia remains the cheapest place to purchase fuel - although over the last twelve months the price of diesel has increased by 33%. However, the country that has endured the biggest price hike is Austria, with diesel prices rising a staggering 42%.

Masterlease carried out the survey in all 17 countries in which it operates to get a true picture of how much fuel is really costing global customers. The research was conducted in Australia, Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Mexico, The Netherlands, Norway, Poland, Portugal, Spain, Sweden and the UK.

As well as the global price hikes on fuel, one factor that has a big impact on global fleet fuel bills is the provision of free private fuel to company car drivers. In nine out of the 17 countries, this is a taxed benefit, while in five of the countries surveyed (Spain, Portugal, Italy, Greece and Australia), free private fuel is not taxed.

Nowhere is this more apparent than in Australia, where as one of the highest emitters of carbon in the world, contributing on average 27.54 tonnes to the atmosphere every year per person, many businesses are looking at measures to compensate by investing in formal carbon offsetting activities.

Nick Brownrigg, CEO of Masterlease Group, commented: "While the fuel issue may not be particularly new, the relative cost of fuel has been the biggest recent talking point in fleet management and it would come top, or close to the top, with every fleet decision maker, wherever they are in the world. As a result, the continuing volatility in fuel prices has emphasised the importance to the fleet industry of effective fuel management and accessibility of information to help control costs at every stage.

"It is important for global businesses to understand exactly how much they are spending on fuel across all of their country operations, so that they can look for cost saving opportunities.